Case study · 2025
How we drove +312% qualified leads for Lazarus Motor Company in 4 months
Lazarus Motor Company, a Pretoria dealership group, was paying R7,625 for every qualified lead, meaning someone who asked for and received a quote. We tightened the targeting and kept optimising the paid media, then connected the dealership CRM to Google Ads (offline conversions) and Meta (Conversions API). That let both platforms learn from real quote requests, not just clicks and form submissions. Month 4 against the starting month, qualified leads grew from 56 to roughly 231 a month and cost per qualified lead fell to R1,850.



